[
  {
    "name": "Pacific navy",
    "hex": "#01407A",
    "rgb": [
      1,
      64,
      122
    ],
    "cmyk_approx": [
      99,
      48,
      0,
      52
    ],
    "role": "Primary ink. The mark, the wordmark, headlines, buttons and the dark surface the reversed logo sits on."
  },
  {
    "name": "Sun",
    "hex": "#F8B52B",
    "rgb": [
      248,
      181,
      43
    ],
    "cmyk_approx": [
      0,
      27,
      83,
      3
    ],
    "role": "Accent. The sun in the mark, the dot before a studio note, rules and small highlights. Never for body text."
  },
  {
    "name": "Sand",
    "hex": "#F7EEDC",
    "rgb": [
      247,
      238,
      220
    ],
    "cmyk_approx": [
      0,
      4,
      11,
      3
    ],
    "role": "Paper. The background of the site, the cards and the poster. The logo in navy sits on it."
  },
  {
    "name": "Cream",
    "hex": "#FDF6E4",
    "rgb": [
      253,
      246,
      228
    ],
    "cmyk_approx": [
      0,
      3,
      10,
      1
    ],
    "role": "Lighter sand. The face of the round badges and the reversed mark on navy when sand reads too dark."
  },
  {
    "name": "Deep sea",
    "hex": "#1A5184",
    "rgb": [
      26,
      81,
      132
    ],
    "cmyk_approx": [
      80,
      39,
      0,
      48
    ],
    "role": "Secondary text. Body copy and taglines next to navy headlines."
  },
  {
    "name": "Paper white",
    "hex": "#FFFCF5",
    "rgb": [
      255,
      252,
      245
    ],
    "cmyk_approx": [
      0,
      1,
      4,
      0
    ],
    "role": "Warm white for cards and panels that need to lift off sand."
  }
]