Colour
Navy and sun. The default, on sand or white.
Brand kit
Our brand, ready to use.
The logo in every colourway and format a print shop, an embroiderer or a journalist asks for, with the colours and the type behind it. Take the lot, or just the piece you need.
Download the whole kitZIP · 13 MB · logos, colours, fonts, print filesThe mark
A browser window with the coast inside: the chevron of code, the wave and the sun. Vector first (SVG or PDF; EPS for older shops), PNG when a vector is refused.
Navy
One colour, for one ink or one thread.
Sand and sun
Reversed, on navy. How the footer shows it.
White and sun
Reversed, on navy, black or a dark photo.
White
One colour on dark garments and surfaces.
Black
Stamps, engraving, anything without colour.
Lockups
The mark with the wordmark. The horizontal one is the default; the stacked one suits square spaces like a hat front or a sticker. The wordmark is already outlined, so no font is needed.
Horizontal
Colour
Navy and sun. The default, on sand or white.
Navy
One colour, for one ink or one thread.
Sand and sun
Reversed, on navy. How the footer shows it.
White and sun
Reversed, on navy, black or a dark photo.
White
One colour on dark garments and surfaces.
Black
Stamps, engraving, anything without colour.
Stacked
Colour
Navy and sun. The default, on sand or white.
Navy
One colour, for one ink or one thread.
Sand and sun
Reversed, on navy. How the footer shows it.
White and sun
Reversed, on navy, black or a dark photo.
White
One colour on dark garments and surfaces.
Black
Stamps, engraving, anything without colour.
With the tagline
Colour
Navy and sun. The default, on sand or white.
Navy
One colour, for one ink or one thread.
Sand and sun
Reversed, on navy. How the footer shows it.
White and sun
Reversed, on navy, black or a dark photo.
White
One colour on dark garments and surfaces.
Black
Stamps, engraving, anything without colour.
Wordmark alone
Colour
Navy and sun. The default, on sand or white.
Navy
One colour, for one ink or one thread.
Sand and sun
Reversed, on navy. How the footer shows it.
White and sun
Reversed, on navy, black or a dark photo.
White
One colour on dark garments and surfaces.
Black
Stamps, engraving, anything without colour.
Badges and icons
Round versions for profile pictures, stickers and patches, and the app icon.
Navy badge
Profile picture, sticker, patch.
Cream badge
The same on a pale sticker.
Porthole
The coast through a ring. Instagram.
White badge
For white stock.
App icon
Rounded square, navy.
App icon, square
For stores that round the corners themselves.
Colours
Three colours do the work: navy, sun and sand. The HEX values are the source of truth; the CMYK column is a plain conversion for shops that ask, so have them match the swatch rather than the numbers.
Navy
#243867
The ink. Mark, wordmark, headlines.
Sun
#F8B52B
The accent. The sun, the dot, the rules.
Sand
#F7EEDC
The paper. Backgrounds, cards, the poster.
Cream
#FDF6E4
Lighter sand, for badge faces.
Deep sea
#1A5184
Secondary text and taglines.
Paper white
#FFFCF5
Warm white panels on sand.
Type
Fraunces for the wordmark, headlines and names. DM Sans for everything else. Both are free, open source and on Google Fonts; the variable files are here for anyone setting new text.
Good ideas.
Great builds.
Fraunces · 700 · optical size 144 · tracking −0.02 to −0.05 em
An independent digital studio, out west. Kelowna and Vancouver, clients across Canada and the US.
DM Sans · 400 text, 500 labels · uppercase labels tracked +0.14 em
Print-ready
Files at their final size with bleed, for the shop to use as they are. Cards are 3.5 x 2 in trimmed (3.75 x 2.25 in with bleed); the poster is 18 x 24 in.
Business card, Loic
Poster, 18 x 24
Profile pictures and the link preview image are in 05-social inside the kit.
On merch
How the lockups look on caps, hoodies and tees: always with Westcode.io, so people can find us. Want one? Ask for a piece.
Rules of thumb
Do
- Use the files as supplied. The SVG or PDF whenever a vector is accepted.
- Navy on sand or white. Sand or white on navy. The sun stays yellow whenever there is colour.
- Leave clear space around the logo equal to the height of its title bar, a quarter of the mark's height.
- Keep the mark at least 25 mm wide in print and 24 px on screen, the horizontal lockup at least 60 mm, so the three dots survive.
- Write Westcode.io next to the mark: use a lockup on shirts, hats, signs and print, so people can find us. The mark alone is only for spaces too small for text (an app icon, a favicon, a profile picture).
- For shirts and hats, pick a one- or two-colour version: the sun is a second thread or screen.
Don't
- Redraw, stretch, rotate or outline it.
- Add shadows, gradients, bevels or glow.
- Change the colours, or put the colour version on a busy photo.
- Set the wordmark in another typeface or change its case. It is Westcode.io: capital W, the rest lowercase.
- Put the mark alone on merch, print or signage.
- Use the old two-dot mark or the WebLaunch name.
Need a size or a format that isn't here? Write to hello@westcode.io.