Brand identity · Kelowna & Vancouver
A point of view. In every detail.
A good identity gives people something to recognize. We work from what makes your business particular, then carry that thinking through the mark, type, color, language and digital experience.
See it in practice
British Columbia, region by regionWe built a guide to the province we call home: 79 places across six regions, from the Pacific coast to the Rockies. The invitation is simple: find somewhere you want to go.View the case study
How we work
Find what is yours
The first conversations are about the business: who it serves, what people remember and what you want to communicate. That gives the design a reason to look the way it does.
Try it where people will see it
We test the identity on real applications rather than approving a logo in isolation. A small phone header, a business card and a large headline all reveal different requirements.
Leave a system you can use
The handover includes usable files and guidance for consistent application. We build the website with those same choices, so the transition from first impression to product feels considered.
Before we start
Can you work with our existing logo?
Yes. We can extend an identity through typography, layout and imagery without changing the mark. We establish what is fixed at the start.
Can you design and build the website too?
Yes. Brand and website work can be scoped together, letting us test the identity in working pages as it develops.
How do we give feedback?
We present a direction with examples and explain the decisions behind it. Feedback is tied to your audience and goals, then translated into concrete revisions.